Ed Real is one of the most influential people in dance music. Exceptional DJ, award winning promoter, businessman, media personality and producer - Ed Real has it all. A born pioneer, Ed is director of www.trackitdown.net - Europe's first dance download website. Now selling music from 8,000 dance labels to customers in 188 countries around the world, Ed is constantly asked by the media to present the case for the digital revolution and has appeared as a panel guest for two years at the Amsterdam Dance Event. Trackitdown.net is the download partner of Kiss FM and Mixmag amongst other leading brands.

In his spare time Ed took own club brand 'Riot!' from budding after-hours Sunday club at infamous 'The End' club in London to being named Number One club in the UK by Mixmag. The spin-off 'Riot! Recordings' is home to BK, Judge Jules and Lisa Lashes on vinyl and download. Previously Ed was the head of A&R at the legendary Nukleuz and BXR Records where he took the label to win Dance Label of the Year at the prestigious Music Week awards.

To help showcase the best of dance music, Ed promotes the annual Hard Dance Awards and Trance Awards - both of which of are global projects involving key players from the industry and tens of thousands of fans who vote annually. Ed Real is a born leader who: breaths, eats, sleeps and dreams dance music! His passion for the scene is unrivalled and it reflects in his DJ sets, his production and his attitude to life!